The cycle

An evening on Howl.

7:00pm Doors open

App unlocks for your zone. Take a live selfie to step inside. No upload. No older photo.

8:30pm Peak crowd

Most users have arrived. This is when the room is fullest and matches are easiest to find.

10:00pm Last call

An hour to closing. If you've been on the fence about saying hi to someone, this is the moment.

11:00pm Doors close

Howl shuts off. You can't see who's "online" anymore. You have your matches, and you have your DMs.

Sunrise Reset

Matches expire. DMs from last night age out. The next round opens at 7pm — different room, different night.

The rules

What lives. What dies.

A clear chart of what sticks around and what doesn't — because dating apps that quietly retain everything forever are the problem we're solving.

Lives

Your account.

Email + verified selfie. That's your login. Stays as long as you want it to.

Dies daily

Your active profile.

Every selfie is for that night only. New night, new selfie. No legacy photos sitting in our database.

Dies in 24h

Your messages.

Chats expire 24 hours after your last reply. If you made a real plan, you already have their number.

Dies at sunrise

Your matches.

Every match is for that night's room. Morning hits, slate is clean.

Try it tonight

Be in the room.

Doors open at 7. Take your selfie and step inside.